Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better ...

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content ...

The New Oxford Dictionary of English defines visual merchandising as promoting the sale of goods by their presentation in retail outlets. Visual merchandisers design and set up windows and retail ...

But this rule needs some hammering in. Make sure that your content teams include visuals in pretty much every content post they create. Brands are already making visual content a rule, and not a ...

Staring at your content calendar with dread because you need to create more content? You’re not alone. But what if you could triple your content output without tripling your workload? That’s exactly ...

We live in a world driven by text-based narratives with brains that are tuned for a visual experience. About two-thirds of people claim to be visual learners. Whatever the exact percentage really is, ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

User-generated content, when used correctly, can create an authentic customer journey that users can relate to and find value in. The content marketing landscape has changed drastically over the last ...

What does it mean to provide descriptions of visual content? In spoken presentations, all audience members should be able to perceive and understand all of the content. Oftentimes, presenters will use ...

Walter Benjamin came up with aura and authenticity in The Work of Art in the Age of Mechanical Reproduction in 1936 to describe the value of original artworks created by artists instead of mechanical ...