Are you a creator, blogger or influencer? If yes, then you may be looking for paid collaboration opportunities with leading brands. You may already have amazing content, images, information, and ...

And how to know when the timing is right for it. If we define “paid media” narrowly as paid consumer messaging or entertainment to build awareness and trial of a new brand, then most early-stage ...

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

WordStream reports show that organic search engine clicks from customers are at 94%. While organic ads get the bigger share, just 6% of the clicks go to paid ads. Are you spending so much on marketing ...

Meta has announced plans to introduce a paid subscription for Instagram and Facebook in the UK, following a landmark privacy case earlier this year. In the coming weeks, UK users aged 18 and over will ...