In early December, I conducted two site inspections for an event client, comparing a "stunning plug-and-play" venue against a ...

The average biopharma conducts more than 20 different types of events over the lifecycle of a drug, ranging from speaker programs to medical advisory boards to investigator meetings or training. Each ...

Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat ...

Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how ...

If the past few years have taught us anything, expect the unexpected. That unpredictability extends to events and reminds us that effective risk management is an often unspoken key to success. Whether ...

We all know that great events don’t happen by accident; they happen by design. But strategic planning doesn’t have to be overwhelming, time-consuming or buried in spreadsheets. With a few simple ...

Establishing the future of event marketing by turning moments into ready-to-use content, extending event impact, and accelerating pipeline & ROI Cvent, an industry-leading meetings, events, and ...

The concept of sustainable event management (often described as “green events”) is rapidly becoming central to how gatherings are planned worldwide. Festivals, weddings, conferences, and concerts may ...

Anchored by the campus tradition of the Conference on World Affairs, the Strategic Events Team develops and executes high-quality programming that amplifies CU Boulder’s reputation as a premier public ...