Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...

Elf on the Shelf’s products integrate creativity, storytelling, and festive entertainment to make Christmas extra magical.

For Chanda A. Bell, co-author of The Elf on the Shelf, Christmastime is all the time. When Bell was younger, as the holidays approached, her parents would set out a toy Elf, who watched, listened and ...

Add Yahoo as a preferred source to see more of our stories on Google. Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...