NEW ORLEANS -- During a session at the Educause Learning Initiative annual meeting last month, panelists asked a succession of attendees to read out loud a prewritten list of complaints faculty ...

Appealing to early adopters is key, but it doesn't guarantee success in the mass market. Every technical business founder I ...

Here's a harsh but essential truth for anybody entering into the blockchain space. It doesn't matter how revolutionary or cutting-edge your startup is, if nobody in the crypto world catches wind of it ...

More than half a century after communications professor Everett Rogers popularized the Diffusion of Innovations theory, little has changed when it comes to how new ideas are communicated and adopted.

Consultancy group McKinsey & Co announced 14 top trends in tech in 2022, stating: “Technology continues to be a primary catalyst for change in the world.” It noted that business executives can “plan ...

Addressing the challenges that technology companies face in moving from early adopters to mainstream customers has been a topic of conversation among entrepreneurs since Geoffrey Moore wrote "Crossing ...

Apple executives have hinted that an early price drop for the $500-and-up iPad may be in the works. A Credit Suisse analyst who reportedly met with Apple executives learned that Apple may slash the ...

The good news is that early adopters are never reluctant to sign up as beta customers and will provide early feedback on product quality. The bad news is that they are not a good test of basic ...