Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM ...

This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens ...

There is no denying it, mobile is the new norm. Two in three American adults own a smartphone. Tablet users will surpass one billion worldwide this year. The average person spends more time on their ...

Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers ...

AD Hosts Second eCommerce Summit The summit focused on strategy, objectives, and tactics for independent distributors and included one-on-one expert coaching sessions, sharing best practices, platform ...

Quartile, an ad-optimization platform for ecommerce marketplace sellers, today announced it has acquired Sidecar, a performance-marketing technology provider for ecommerce retailers and brands. The ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned ...

MIAMI--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that Bacardi, the world’s largest privately held ...

Ecommerce ad spend rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. The Q3 ...