Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...

PPC (member's forum name) started a thread at Search Engine Watch Forums asking How To Do Automatic Keyword Insertion With adCenter? In the past we discussed how Google handles keyword insertion and I ...

At its core, Dynamic Keyword Insertion (DKI – basics here) is an efficiency tool. As opposed to sitting around all day doing manual keyword stuffing into your ads, this little tool will do it for you ...

I first learned of the Dynamic Keyword Insertion AdWords trick at the Ad Copy & Landing Page Clinic during SES NYC 2004 and then I got a refresher in both August 2004 and December 2004, the best ...

David Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion, also known as DKI, allows advertisers to ...