NEFT Vodka is quietly rewriting the playbook on how spirits brands leverage motorsports partnerships to build cultural ...

NASCAR’s three national series head to the high banks of Talladega Superspeedway for the second race of the Round of 8, with ...

Formula DRIFT is back, baby, kicking off another year of sliding in Long Beach, California. The rules have changed (a little), the cars spent the offseason getting tested and tuned, and everything's ...

In fact, all that’s left of the Ioniq 5 N’s interior is the panel with the start button and the gear selector. From the seats ...

This well-balanced, drift-optimized model marks only the second time Ford has invited an outside firm to co-develop a Mustang ...

Rockstar Energy is continuing its investment in motorsports partnerships ahead of the Formula Drift season in April. The Pepsi-owned energy drink brand announced a partnership with star Formula Drift ...

The first words you come across reading Amanda Sorensen’s personal Instagram profile reads “Athlete. Motorsport, Fitness, Fashion.” As a pro drift driver in the Formula Drift series, the motorsport ...

Ahead of a Formula Drift competition, Amanda Sorsensen prefers to be distracted. She’s a bit of an overthinker, she admits, so she keeps herself occupied. Until the helmet goes on, that is, and she ...

I am looking for a show of hands. How many of you have been to a Formula Drift event? My guestimate would be that not many HOT ROD readers have their hand in the air. As for me, I can safely raise my ...

Zack O’Sullivan is one of the most prolific virtual drifters on the planet but has barely turned a wheel in real life. You wouldn’t be able to tell. Along with his sim drifting, O’Sullivan is also ...