Many people still fall for new forms of network marketing, multi-level marketing (MLMs) and other organizations that, despite ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

Marketing Services ... Redefined. Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ commu ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Direct marketing was one of the main drivers of marketing budget growth during the third quarter, extending nearly three years of continuous expansion, according to the latest IPA Bellwether Report.

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

NEW YORK " Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York. Mobile marketing ...

Sending non-individualized marketing material relating to similar products/services previously purchased. Categorizing certain consumer groups by adding common criteria (added by Orrick: for example, ...