Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

What we hear or read frequently in the news is that today’s consumers are online, connected 24/7 to their computers or smart phones. Consequently, you see a move to social marketing. This is probably ...