Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Neo4j Inc. today announced a new serverless offering that dramatically simplifies the deployment of its graph database offering, making it easier to use with artificial intelligence applications. Most ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

With the above steps, you can connect almost any data source to Zoho Analytics; be it your Zoho ecosystem, third-party apps, business databases, or just spreadsheets on the cloud. Let us see how this ...

As artificial intelligence and data-driven PR redefine public perception, the future of media influence is no longer just about messaging—it’s about who holds the power to shape it. Unsplash+ PR teams ...

With the impending transition to GA4, marketers must adjust for martech now. When I was a young boy, I looked forward to autumn to see all the new changes being introduced, ranging from the new car ...

The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. In a world ruled by algorithms, SEJ brings ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Governments across the world make thousands of personnel management decisions, procure millions of goods and services, and execute billions of processes each day. They are data rich. And yet, there is ...

What Are Data Analytics Tools? Your email has been sent Learn what data analytics tools are, how they work, their key features, and how they can benefit your business. Data analytics tools are ...