While Cari Casteel was watching Super Bowl ads about a decade ago, she didn't expect to find the inspiration for her Ph.D. thesis. An Old Spice commercial played and "the man your man could smell like ...
Cari Casteel, University at Buffalo clinical assistant professor of history, studies the history of deodorant. Credit: Douglas Levere / University at Buffalo While Cari Casteel was watching Super Bowl ...
BUFFALO, N.Y. — While Cari Casteel was watching Super Bowl ads about a decade ago, she didn’t expect to find the inspiration for her PhD thesis. An Old Spice commercial played and “the man your man ...