Successful marketing depends partly on the ability of a company to manage its marketing programs within its social environment. Social environmental forces are those forces that involve attitudes and ...

Marketing doesn't happen in a vacuum. Customers, resellers, the law and the economy all affect your business environment. What works in one circumstance is the kiss of death in another. Understanding ...

Though there is a fair understanding of the ways in which India's population is changing as well as of the social and economic implications of these changes, little attention has so far been paid to ...