We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

A few months into 2021, you may be wondering why your strategies are not paying off or delivering the results you expect. I receive this kind of question a lot — and so far none of the people who ask ...

A fresh approach to establishing a new company begins with an optimistic mindset, followed by a strategic plan. Establishing your market position as an entrepreneur requires insight into your ...

How to apply the principles of discovery-driven growth to your business planning. To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory?

Evolving your brand doesn’t have to be scary—far from being all about risk, rebranding is a huge opportunity. First, what is brand strategy? Simply by definition, it is a plan for the brand. It helps ...

It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting ...

Continuous testing is both a practice and a mindset. Developers and quality assurance specialists initiate the practice of continuous testing in the devops CI/CD ...

When we talk about a transportation strategy we really are referring to functions that occur outside the walls of the distribution or manufacturing center. When we talk about a transportation strategy ...

A family feud of sorts is brewing over at the redoubtable navy blog Information Dissemination, a site all Naval Diplomat readers should check out. Retired U.S. Navy commander Bryan McGrath, a regular ...

The pandemic has had a lasting impact both on our economy and on our work environment. When rising inflation, product shortages, and a stricter regulatory environment are combined with new ...