Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, ...

Search Engine Land » PPC » Using First-Party Data For SEM On Google & Way Beyond! Share As a general rule, the marketer with the most actionable data wins. There are many types of data but the most ...

Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. We use data to measure performance, set goals, and drive the decision-making for our paid ...

Bullish Google (GOOG) analysts have teamed up with Comscore to largely neutralize that horrific Google Comscore report, with analysts citing anecdotal reports from search engine marketers who say that ...