“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

Secure data exchange and remote collaboration are more critical than ever. That's why virtual data rooms (VDRs) have become essential tools for managing sensitive information. Whether facilitating ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...