The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the early days of building a startup, founders often have a very specific vision for the ...

SAP Customer Success, Highbar Technocrat, discusses how construction companies can sustain their ERP’s value.. Beyond SAP ...

Customer success teams across software companies monitor key metrics religiously—reviewing dashboards, logging customer interactions and celebrating progress. But here’s the uncomfortable truth: ...

Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...