The possibilities for where you can find customers are endless. Never has it been more varied. One strategy is for certain: Identify where your potential customers spend time and invest in strategies ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Targeting new clients is a priority for any business, and ...

DALLAS--In an effort to generate more leads for Monitronics' network of 400 dealers nationwide, the company has developed the Lead Generation Program, which directly markets to the customer ...

Customer loyalty is everything in the B2B world. Decreasing your customer churn rate by 5% can increase your profitability by up to 25%. Keep your leads coming back for more and the chances are you'll ...

Becoming a top producing mortgage professional in today’s saturated market is a feat that requires strategic planning, dedication, determination and work ethic. In my many years in the mortgage ...

Combining customer experience with the voice of employees is the key to addressing the biggest challenges facing your business. Over the last 10 years we have seen customer experience (CX) programs ...