NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

The rise of the Customer Engagement Platform is being driven by increased focus on privacy and consumer demand for higher quality interactions with the brands they intend to buy from. In the last few ...

Google's release of Customer Engagement Suite with Google — a Contact Center as a Service (CCaaS) product — with advanced artificial intelligence signals a strategic step to strengthen the company's ...

In the fast-paced world of logistics technology, there’s an often-overlooked aspect: the customer. While systems focus on “jobs,” “orders,” “deliveries” and productivity, the real person at the end of ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...