Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are ...

Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search ...

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...