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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.
The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.
Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...
In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.
Have you ever noticed something in every package you receive or buy, food box, carton, and clothes packing? A little paper packet with small transparent beads wrapped to the full in it, and that is ...
RICHMOND, Va.--(BUSINESS WIRE)--MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, launched Packaging Matters, the company’s second annual study of the role ...
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