The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

CINCINNATI--(BUSINESS WIRE)--Today Crest introduced Be, an innovative new line of toothpastes that combines unexpected flavors with refreshing cleansing benefits. The line features three new, bold and ...

You'll soon be able to brush your teeth with chocolate toothpaste .. should you? Jan. 28, 2014 -- "It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." We're ...

Mint chocolate trek%2C lime spearmint zest and vanilla mint spark are the new flavors Crest has 20%25 market share behind Colgate Move is trying to reach brand-switchers who are adventurous CINCINNATI ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

Crest expanded its line of gum health-focused toothpastes with its new Crest Gum and Sensitivity. Gum sensitivity becomes more of a problem as people age because gums naturally recede over time, ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

Mint Chocolate Trek is one of three new flavored toothpastes P&G has announced. The other two: Lime Spearmint Zest and Vanilla Mint Spark. Procter... P&G To Roll Out Chocolate-Flavored Crest STEVE ...

Popular TV chef Emeril Lagasse is going from blackened snapper to whitened choppers. Mr. Lagasse, known for recklessly throwing handfuls of spices on his dishes, will pitch three flavored toothpastes ...