Yang Yongzhong, Professor of Creative Management, founder of Chinese Creative Management, and global systematic proposer of ...

The Research Development Office (RDO) assists faculty at the earliest stages of idea development who are pursuing large interdisciplinary research initiatives, including the preparation of grants that ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. One of the best ways to bring your ideas to life is to create ...

The Institutional Development Award (IDeA) is a congressionally mandated program that builds research capacity in states that historically have had low levels of NIH funding. It supports competitive ...

We often have this mistaken idea that a creative idea is a big idea. For example, the invention of manned flight, the cure for polio, the creation of the World Wide Web, and the development of a ...

From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms ...

Ever see someone else cash in on a business idea you thought of years ago? That can happen when you don't try to bring your "light bulb" ideas and creativity to life. Good ideas slip away for a number ...

In August 2025, the world's first book on Idea Science, An Introduction to Idea Science, led by Professor Yang Yongzhong, was formally submitted to China Science and Technology Press for publication.

Entrepreneurship is a spirit, leadership is its soul, while society is its body. Without the spirit, the body is dead. The entrepreneurial spirit otherwise known as creativity is the lifeblood of ...

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...