Multiyear deal with Google kicks off Unwell Creative Agency’s formal entry into the advertising business, which is ...

Display advertising can be powerful in influencing donations across channels and reminds us of the importance of being ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

JCPenney wants to redefine its brand image by hiring Mischief, a rising star in the agency sector that has established a reputation for in-your-face marketing. The appointment signals that the ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future. Geico, one of the nation’s largest auto insurers, has launched a review to expand ...

In a market flooded with 10-step routines and viral beauty trends, The Ordinary is taking a bold stance against misleading ...

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry. By Tripp Mickle Tripp Mickle has been writing about Apple since ...