Cowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young ...

Cowboy was largely taken over by the French Rebirth Group in December 2025. In the course of this, CEO and co-founder Adrien ...

We’ve seen them on the trails at races for a couple years as prototypes, but Sour’s two all-new steel Cowboy Cookie and Double Choc full-suspension mountain bikes are ready for the big time. Pick from ...

A lot of modern e-bike startups market their products with urban mobility, sustainability, and environmental awareness in mind. However, I’m willing to bet that a lot of these companies leave a lot to ...

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Belgian e-bike specialist Cowboy has an interesting and intuitive way of tailoring its bikes to suit a wide range of applications. By leveraging on a single frame design and tweaking ergonomics with ...

Cowboy, the Brussels, Belgium-based electric bicycle maker famous for its modern take on classic European-cycling designs, is nearshoring its production to speed up delivery times. Moving its e-bike ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...

The software update is meant to seamlessly overcome wind, hills, and heavy loads. It’s available today for all C4 and C4ST electric bikes. The software update is meant to seamlessly overcome wind, ...

When premium e-bike maker Cowboy introduced its Adaptive Power update earlier this year, Engadget’s Mat Smith wondered when a new model would arrive. We have the answer today as the company announced ...

Your favorite maps are now baked into the Cowboy app. It’s a first step with more Google goodness to come. Your favorite maps are now baked into the Cowboy app. It’s a first step with more Google ...