LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...

In last month's article (The Semantics of Content Management: What We Mean and How We Say It), I discussed how we often trip over our collective tongues with our use of language and terminology when ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights. Better Post analytics is coming to LinkedIn. This is great news for content creators ...

Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached ...

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics are ...

CHICAGO, April 9, 2019 /PRNewswire/ — Syndigo, a Chicago-based portfolio company of The Jordan Company (“TJC”), announced today that it has acquired San Francisco-based Content Analytics, an industry ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

WPVIP, the provider of enterprise WordPress solutions and a part of the Automattic (parent company to WordPress) brand has agreed to acquire Parse.ly, a real-time content analytics provider and ...

Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, ...