It’s no secret that tariffs have a lot of people rethinking the way they shop. In my own backyard in Canada, my company found that nine out of 10 consumers are changing their shopping habits or plan ...

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy and the brands they buy them from. Certainly, the price is high among them.

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...