Ishikawa, Japan-- Consumer purchasing decisions can be considered as a form of preference-based human reasoning. There are two major schools of thought on preference. While mentalism asserts that ...

A common theme in some recent research is that what the rational economic theory presumes is often out of step with what consumers say and do. In the latest salvo, a team of researchers including ...

The fundamental principles of economics are based on human nature and do not change regardless of how they are interpreted. People behave certain ways on an individual and societal level based on the ...

The Economic Journal was first published in 1891 with a view of promoting the advancement of economic knowledge. Today, The Economic Journal is among the foremost of the learned journals in economics.

It is the mid-1990s and the economics faculty at a leading business school is meeting. The assembled dons are in a prickly mood. Many are upset that business-school fields, such as marketing and ...