Personalization has become a cornerstone of digital interactions, influencing how businesses and platforms engage with consumers. However, traditional models often fall short of dynamically adapting ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...

The MarTech Summit 2025 turned introspective with one of its most compelling sessions: a panel discussion titled “Decoding Consumer Emotion: Can Technology Capture Nuance and Empathy?” The ...