The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

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When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

SAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The agreement, which the companies are calling ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...