Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

If you properly conduct competitive analysis, you’ll end up with plenty of data to get a sense of the competitive landscape. Incorporating these insights will help you get the best results. Every ...

Gaining competitive advantage is key to increasing market share and ultimately profits, but what is competitive advantage and how does it apply to today’s globalized economy? Understanding the ...

Editor’s Note: “The Brush Pass” is a monthly column by Joshua Rovner (@joshrovner1) on intelligence, strategy, and statecraft. In 1987, Secretary of Defense Caspar Weinberger told Congress, “Wherever ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Business leaders could learn a thing or two from Taylor Swift. The singer has a net worth of $1.6 billion, making her the richest female musician in the world. Her Eras Tour, which came to an end this ...