US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Shoppers aren’t imagining it. If you’ve noticed that products you’ve recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated with less ...

Georgia-Pacific plans to close its Color-Box packaging facility in Harrington by the end of the year, with 95 people losing their jobs, a company spokeswoman said on Thursday. The facility makes litho ...

Light-colored packaging makes people think that the food products are healthier. But, it also makes them assume that the food tastes bad. The color of the packaging is an important but tricky element, ...