Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Apollo.io reports that cold emails aren't dead; they fail due to approach. Only 8% succeed by following key patterns and ...

Most sales reps think cold email is broken. “Nobody reads cold emails anymore,” they say. “Email is dead.” They’re wrong. What’s broken isn’t the channel — it’s the approach. Apollo.io analyzed ...