Marketing Dive

Coke’s World Cup campaign taps into unifying power of fan emotions

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Coca-Cola Captures ‘All the Feels' of Soccer Fans for World Cup 2026

The campaign debuts with "Bubbling Up," the first of three TV spots rolling out in the lead-up to FIFA World Cup 2026. The ad ...
AOL

Coca-Cola’s New Holiday Ads Went Full AI Again & Fans Call It ‘Intentional Ragebait’

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human ...
Sports Business Journal

Coca-Cola looking to reach beyond core soccer fans for World Cup marketing

Coca-Cola believes that World Cup marketing in the U.S. must reach beyond soccer’s existing fan base and help set the stage ...