Is this the world’s cheapest refrigerator? Launched by Indian conglomerate Godrej and Boyce, ChotuKool's $69 price tag is not the only reason it can be called super economical. The portable, ...

India is home to 194.6 million undernourished people and one-third of the world’s chronically malnourished children. Approximately 38.7 percent of children under the age of 5 are malnourished in India ...

Godrej Appliances, one of the leading white goods manufacturers in India, had launched a mini refrigerator, ChotuKool (Chotu in Hindi means small, while Koolis derived from cool), in 2015. The ...

Chotukool delivers a distinctly different set of benefits to the different set of users under these circumstances," Sunderraman said. While the Indian refrigerator market is around 85 lakh units and ...

Godrej & Boyce Manufacturing is a 115-year-old company that sells consumer goods in India, most notably household appliances. For years it succeeded by bringing technologies developed abroad, such as ...

McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.) ...

Having a social conscience can open up a range of benefits and opportunities for business – sometimes unexpected ones. The Chotukool fridge is one of a growing number of examples that are making India ...

Chotukool turned out to be an example of the power of frugal innovation,” said Sunderraman, speaking to Business Line. Though targeted initially for those at the bottom of the pyramid, at a price of ...

and Boyce Manufacturing is selling ‘Chotukool’ through its Head Post Offices, sub post offices and branch offices here. ‘Chotukool’ provides a low cost cooling solution with the utilities of ...

McDonald, Rory, and Matt Higgins. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Teaching Note 617-040, March 2017. (Revised August 2021.) ...