Supporting your school and wearing your team colors is important if you are a fan, but it can also cost a pretty penny to buy the newest shoes and gear when they hit the Supporting your school and ...

Tom Brady is staking his claim in the name, image and likeness (NIL) game when it comes to NCAA athletes. The Brady Brand, the new sports apparel company set to launch on Jan. 12, announced deals with ...

DICK'S Sporting Goods is offering 30% off select college apparel until Saturday, August 30th. The sale coincides with College Colors Day, encouraging fans to wear their team colors. Items on sale ...

ST. LOUIS– Arch Apparel, the St. Louis-based clothing brand Friday announced it had struck name, image and likeness deals with eight college student-athletes, all with ties to the St. Louis area. “We ...

Being a University of Miami student means constant involvement in events, like football tailgates, Greek life parties, a ...