Companies spend nearly $5 trillion on technology every year, with software and IT services accounting for more than half that budget. While CFOs may approve these investments, the vast majority remain ...

Business performance management is a critical component of overall business success. It allows you to evaluate the overall performance of your company and identify its strengths and weaknesses. With ...

Listen, I get it. When you’re in the entrepreneurial game, it’s tempting to zero in on one number: ROI or Return on Investment. It’s the classic, the old reliable. But let’s get real for a second — ...

Keep a close watch on these financial metrics to steer your startup toward success. Knowing where your money comes from and where it goes helps you grow and impress potential investors. Innovation is ...

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Generally speaking, marketers’ main goals are to move one of two needles: revenue or brand awareness. When evaluating success, however, many marketers may waste time on vanity metrics. These vanity ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

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