The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

Joseph is Director at Wise Business Plans, a firm helping clients with professionally written business plans, branding, licensing and more. To someone who’s never done it before, crafting a business ...

Business plans, which have a traditional structure, can be modified to ensure a clear presentation of your business idea. In television, radio and now in online and mobile broadcast, many of those who ...

Assisting socially and economically disadvantaged small businesses with gaining a foothold in the government contracting business is the key to success for the federal government's 8(a) Business ...