In a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant ...

A TikTok deal takes shape, Kirk assassination draws viewers to conservative channels, AI may drive holiday spending increases ...

Ashwin Gane blends mythic storytelling, brand strategy, and cultural convergence—showing leaders how authenticity and ...

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable ...

Axa’s campaigns are part of a long-term plan to focus on societal challenges with an emphasis on being solution-oriented and sincere.

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

When you’re building an early-stage startup, it’s tempting to create a jaw-dropping brand from the start—one that immediately distinguishes you from the competition and attracts users, investors, and ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

MUJI, short for Mujirushi Ryohin, launched in Japan in 1980 as part of the Seiyu supermarket chain. At the time, companies ...

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced the hiring of Paige Uhr as OU's Director of Recruiting and Branding Strategy on Friday. The new, innovative position will ...

V.F. Corporation (NYSE:VFC) announced on Monday that it struck a deal to sell the Dickies brand to Bluestar Alliance for $600 million in cash. Dickies was described as an iconic American heritage ...