When storytelling becomes the throughline of communication with candidates, it helps them understand the business opportunity they are considering.

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly two ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered. Regardless of what industry your brand operates in, chances are, your niche is more ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Hostess is introducing a new brand platform and accompanying marketing campaign on the tails of a visual identity overhaul last year, per news shared with Marketing Dive. “Speakie Snackie” centers on ...

This article will give you the answer to the most emotionally charged question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a ...

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...