NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...

Customer loyalty this year is built on a combination of generative artificial intelligence, always-on customer experiences, and brand experiences that customers actually want, according to Brand Keys, ...

Brand Keys, a brand loyalty and engagement research consultancy, has used the behavioral and emotional engagement metrics from its Customer Loyalty Engagement Index to identify marketing trends for ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. The study by Brand Keys was based on ...