The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of leadership and innovation. At some point, we’ve all been there—holed up in a meeting in hopeless ...

The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming mandates of SAS no. 99, which requires auditors to brainstorm to determine possible fraud risks, and SAS no. 109, ...

Early ideas tend to have disproportionate influence over the rest of the conversation. Sharing ideas in groups isn’t the problem, it’s the “out-loud” part that, ironically, leads to groupthink, ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...

In the broadest sense, brainstorming is the collective consideration of ideas in order to arrive at a solution to a predefined problem. More strictly, it refers to a technique businesses can apply to ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

When we’re confronting a vexing problem, we often gather a group to brain­storm. We’re looking to get the best ideas as quickly as possible. I love seeing it happen—except for one tiny wrinkle. Group ...

Every great venture begins with an idea, whether you are planning to start a business, design a product, or tackle a new project. Some people rely on their notes app to capture these sparks of ...

In a higher education context in which students are increasingly seen as partners in the design of their learning, and change has become a recurrent imperative, an old tool remains that can unleash ...

If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up with ideas, and businesses want ...

AUDITORS MUST INCORPORATE BRAINSTORMING sessions to identify fraud risks in the planning stages of their audits, as mandated by SAS no. 99, and use them periodically throughout the process. INNOVATIVE ...