IN the 1950s and 60s, Bex was Australia’s most-loved medicine, thanks to the enormously successful marketing campaign: “have a cup of tea, a Bex and a good lie down”. But Bex was damaging people. They ...

They had not heard such an expression before, but to the children of the Baby Boomer generation, the phrase was immediately recognisable. It was in the late 1950s and throughout the ’60s that the ...