Brian Jepson reviews recent research that points to the need for greater engagement with behavioural science among medical affairs professionals, to inform medical education and engage HCPs.

The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...

Researchers who tracked more than 3,000 children for 16 years found that frequent, long-term dishonesty in childhood was ...

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

Yali Sassoon, co-founder of Snowplow, discusses what businesses need to consider when it comes to driving value from behavioural data For businesses, the rise of behavioural data presents a huge ...

Do you find yourself facing challenges in life that leave you feeling unfulfilled? Do you feel less understood and less alone in your daily struggles? As a child, were you the victim of abuse or ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...