Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

What is behavior based segmentation? It’s a method of market segmentation that groups customers according to their behavioural patterns. Specifically, their patterns of behavior when making buying ...

Scientific discoveries in the fields of behavioral science and neuroscience often require the time-consuming and challenging task of identifying, classifying, and predicting outcomes from copious ...