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Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

The intersection of artificial intelligence, human learning, and behavior change has gained increasing importance in recent years. Traditional adaptive ...

A new report highlights a model to implement behavior-change techniques to better support long-term care residents with hearing loss and dementia. The team used results from previous research as well ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...