David Beckham is back doing what he does best after soccer: making the Internet 'horny' with his shirtless pictures. The former footballer, who is 49 years young, made the Internet extremely thirsty as he stripped down to black underwear for a brand’s bodywear campaign.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.