That Lil Nas X spent all of $30 to purchase the beat for “Old Town Road” has become the stuff of music-industry legend. As the story goes, a 19-year-old Dutch trap producer, Kiowa Roukema, who goes by ...
Beats, the Apple headphone, is turning to one of the most popular creators in the world as it plots a new approach in its marketing efforts. While Beats traces its origins to the music industry (it ...