News

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our ...
While basic keyword tools help marketers generate keyword ideas for their pay-per-click campaigns, they also create a huge problem. As most keyword tools are readily available to the public, there is ...
The other week, we went a little crazy – it’s cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with “(not provided)” in organic ...
Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language ...
Twitter is offering a feature to match Promoted Tweets to trending hashtags. Customers can choose negative keywords that will keep a Promoted Tweet from being associated with a word, and there are ...
Lots of bold moves coming out of Twitter before the holiday vacation. The latest, and most subtle, is the offering of more granular search terms for advertisers to promote tweets against in its ...