If you want to know what prompted Seth Goldman and Barry Nalebuff to cofound Honest Tea, here's the simple answer they give on their website: They were thirsty. Goldman had taken Nalebuff's class at ...

Fifteen years ago, Ian Ayres and Barry Nalebuff published a book with an intriguing argument. For decades, financial advisers had suggested to retail investors that they take more risk when young, ...

Nalebuff juggling his latest entrepreneurial pursuits. Outside the bathroom in a downtown basement, Barry Nalebuff slipped me a palm-sized clear plastic packet filled with product. Try it, he urged.

Back in the 1990s, Seth Goldman and Barry Nalebuff were tired of the super sweet iced teas available in stores. So they started their own company... Honest Tea Founders Tell Their Story Of ...